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Are You Marketing Backwards Marketing Articles | August 1, 2004 ... is like rowing a boat. When you know how ... bow moves smoothly forward through the ... the least amount of ... ... the square stern of the boat pus
Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water Alex Tuch Womens Jersey , requiring more effort and increases the risk of having a wave come over the transom (back) and swamping it. Yet most people market backwards, trying to grow their business while pushing against the greatest level of resistance.
Wouldn?t you like to market your business so that it moved easily forward?
What?s the first thing most people do to increase sal?s of their products, services? They put together a description of their credentials. Then they pick up the ph0ne Nate Schmidt Womens Jersey , run an ad campaign, send out a brochure and or build a web site and ask people to buy.
Do you know anyone who has used this approach?
Have you tried it yourself?
Were you happy with the number of new clients and customers you attracted?
It?s a common misperception that the fastest way to attract more clients and customers is to focus on asking people to buy. It looks like the obvious route, but in most cases it generates only a trickle of new clients for small business owners. It can work if you?re a large company with millions of dollars to spend building your brand. Why doesn?t this selling approach work for service professionals and small business owners?
A sale is the end point or one of the waypoints in your relationship with a client. Before they are ready to give you their m0ney prospects need to be confident that you have what they want Jonathan Marchessault Womens Jersey , and they trust your product or service will deliver on your promises.
When you lead with a focus on selling and your credentials you run into high levels of resistance. It is like trying to row a boat backwards.
Marketing is about building relationships, one by one. Start by focusing on what your prospect wants, not on yourself.