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Bill Brooks of The Brooks Group wrote an article several years ago about his organization's research into sales performance. Bill's research partner analyzed 178 top sales performers from the United States and another 450 from Germany who Dallas Goedert Eagles Jersey , as he stated, ??were at the very peak of their game.? These top sales professional were analyzed in two key areas behavioral style (personality) and core values. Here's what the Brooks Group researchers learned about sales success:


A sales or service industry professional's personality has little or nothing to do with his or her sales success levels. The Brooks research found that there was a broad spread of personalities and sales styles across the groups of sales professionals assessed and that ?personality characteristics pegged to success? was not a factor in the sales success equation. In truth, the successful sales performer's personalities varied as much as the products or services that they sold! However Dallas Goedert Kids Jersey , in assessing each sales professional, 78 percent of these top performers all shared the same basic value and that this core value was the key to a sales professional's consistent sales success. What was the value? Across two distinct cultures and a diverse group of industries the core value driving top sellers was their keen interest in making a lot of money!


What does this research mean to a sales or service industry professional?


1. Personality and style are not nearly as important to your sales or business development success as your core values.


2. If you are not motivated by ?financial gain,? it doesn't mean you will fail at sales. However Dallas Goedert Youth Jersey , it does mean that you only have about a 22 percent chance that you will become a top sales producer.


3. If you're not motivated by making money, as 78 percent of the top sales producers in the study, you will most likely always be an average or below average sales producer.


4. To be a top producer you need to work for an organization that gives you the opportunity to earn as much money as possible. The ?opportunity? to make money helps to stimulate this vital core value and give you the driving force needed to succeed at selling.


5. You must understand that motivation to reach the top comes from within?from your values. Your core values are part of your internal "operating system Dallas Goedert Womens Jersey ,? that makes you who you really are.


6. You really need to find out what 'turns you on? and then go for it. You see, there are hundreds of interests that are important to people with core values other than working toward high economic gain.


Top sales professionals and service industry ?rainmakers? earn a lot of money. But as Bill Brooks says, ?They also want to earn a lot of money. It fuels their self worth and sense of well being. It's how they measure their success.? However Authentic Dallas Goedert Jersey , I have observed in my coaching sessions with the top producers that they have additional values that complement their drive to earn money. Most of them are also driven to solve a prospect, customer or client's problems and to meet the needs of those they sell, doing something to deserve the money they are driven to earn.


Choose Corporate Gifts as Per the Business Requirements Marketing Articles | April 19 Dallas Goedert Jersey , 2008
Advertising and promoting is very important if you wish to expand your business and to exist in today?s competitive economy.


There may be a number of companies and organisations that may be providing the same products and services that are provided by your brand. In such situation it is important to attract the consumers to your brand so that you can stay in the market for a longer time. This is only possible if the consumers are informed about your brand and its products and rely on the same. The best way to reach out to the masses is through advertisements and the easiest method for advertising is through corporate gifts.


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There are a number of different types of promotional items and other promotional products that may be used as promotional gifts or corporate gifts for advertising your brand. These promotional items impress the clients and consumers easily and they are attracted to the said brand. The corporate gifts build a good brand image and the consumers would prefer your products and services as compared to the other brands. These corporate gifts can thus help in creating a good brand image and can get you more clients.


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These promotional gifts have the brand name and image imprinted on them which advertise the brand and remind the consumers of the products again and again. The promotional products chosen for this purpose should be of good quality and should be useful to the consumers. Then only they can advertise and promote the brand easily. Good quality corporate gifts are more durable and are hence more efficient in promoting the brand.


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While selecting the right type of corporate gifts, choose products that suit your business requirements. You need to consider your target audience as well, while selecting these promotional items. For instance, if you deal with executives then the corporate gifts like laptop bags, folders, pens and other such useful products should be chosen. These products should be designed according to the consumers as well. Similarly if the products and services are directed at children#7# you need to use colourful and attractive promotional gifts that can attract them to your brand. If you use umbrellas then use small size umbrellas, if you are using promotional mugs then make sure that they are attractive and colourful. Thus you need to consider these factors while selecting the right types of promotional items.


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