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The Psychology of Color in Marketing Marketing Articles | December 2 puma suede classic nere , 2001
Market researchers have had a field day identifying the colors and thelikely effect they have upon us. However, the effects of color differ amongdifferent cultures, so the attitudes and preferences of...


Market researchers have had a field day identifying the colors and the
likely effect they have upon us. However, the effects of color differ among
different cultures, so the attitudes and preferences of your target audience
should be a consideration when you plan your design of any promotional
materials. For example, white is the color of death in Chinese culture, but
purple represents death in Brazil. Yellow is sacred to the Chinese, but
signified sadness in Greece and jealousy in France. In North America, green
is typically associated with jealousy. People from tropical countries
respond most favorably to warm colors puma suede crafted nere , people from northern climates prefer
the cooler colors.

Basically, in North American mainstream culture, the following qualities are
associated with color:

Red excitement, strength, sex, passion, speed, danger.
Blue (listed as the most popular color) trust, reliability puma fenty bow rosa , belonging,
coolness.
Yellow warmth, sunshine, cheer, happiness
Orange playfulness, warmth, vibrant
Green nature, fresh, cool puma match 74 bianche , growth, abundance
Purple royal, spirituality, dignity
Pink soft, sweet, nurture, security
White pure, virginal, clean puma court star nere , youthful, mild.
Black sophistication, elegant, seductive, mystery
Gold prestige, expensive
Silver prestige, cold, scientific

Market researchers have also determined that color affects shopping habits.
Impulse shoppers respond best to red-orange, black and royal blue. Shoppers
who plan and stick to budgets respond best to pink puma clyde nere , teal, light blue and
navy. Traditionalists respond to pastels - pink, rose, sky blue. If you are looking for financial help to meet urgent needs, like medical bill, doctor fee, rent amount, mortgage payment, small home improvement puma basket heart denim blu , car repair bill, examination fee etc. then nothing can beat urgent loans. Generally, salaried people look for loan option when unanticipated expenses knock the door immediately without any instruction and they have nothing in their pocket. As far monthly salary is concerned, it can help you only first week of the month. Expenses that come later in the month can create various issues in your life. These loans have been designed and structured especially for salaried people who are looking for quick monetary help. Why these situations arise? Future is uncertain and expenses can come in many forms. However, fixed income and variable expenses can be the only reason behind such circumstances.

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